The month of July was another busy one at IBM with a flurry of announcements in hardware, software, services, acquisitions, and strategic alliances. The complete index of IBM Happenings (by year and month) is here. In addition to the major focus on a “smarter planet“, IBM is investing in society. The company’s social performance is right up there with it’s financial performance.
Right after the fourth of July, IBM issued its annual Corporate Responsibility Report, detailing the company’s social performance results and strategies in the areas of governance, supply chain, environment, community engagements, employment policies and practices, and public policy. The 40-page report features IBM’s Corporate Service Corps, a program IBM characterizes as a corporate version of the Peace Corps with the goal of developing a next generation wave of IBM leaders while at the same time addressing critical societal challenges in emerging markets. The company is integrating business and social strategies to make significant and lasting impacts in communities. For example, in the Sichuan province in China, the area stricken by a powerful earthquake last year, teams of IBMers engaged in the relief and recovery effort using their technology skills. The development of the skills also presents economic opportunities for IBM so the corporate citizenship goes hand in hand with business.
The report also outlines how IBM is minimizing its environmental impact by developing innovative technologies to conserve more energy and reduce greenhouse gas emissions, reusing and recycling IT equipment to reduce product waste, and utilizing environmentally preferable materials in its products and processes.
The company report describes how it provides employees with skills training, health and wellness programs, and opportunities to gain global experience. IBM also supports healthcare reform and has been advocating “Patient-Centered Medical Home” (PCMH), a model based on the concept of comprehensive primary care. I am enthusiastic about this initiative because it offers the chance to replace today’s poorly coordinated, acute-focused, episodic care with coordinated, proactive, preventive, acute, chronic, long-term and end-of-life care. This approach is fundamental to the transformation of the U.S. healthcare system. Many believe this can be best accomplished by strengthening primary care. The “medical home” is an enhanced primary-care model that provides comprehensive and timely care and emphasizes the central role of teamwork and engagement by those receiving care.
The full corporate responsibility report is here.

• Complete Index of IBM Happenings (by year and month)