Olympic Advertising
It was a privilege to be able to be at the opening ceremony In Atlanta (1996), Nagano (1998), and Sydney (2000). The ceremonies get more extravagant each year and you have to wonder how they are going to top it the following year. The Atlanta Olympic Games was the beginning of e-business for IBM. A member […]
Continuity of Thought
The most irritating form of privacy intrusion is the increasing trend in video advertising. As print advertising declines, the Internet is awash in advertising. Publishers must receive income to cover the cost of quality journalism and creative productions. The question is how the income is derived. Some people love their brands and are happy to hear from them, but […]
Why Are Drugs So Expensive?
Currently, the fastest growing cost in healthcare is coming from double-digit growth in the cost of drugs. The cost of drugs is a significant burden for millions of Americans. Some believe the root cause is greed, but I believe the root cause comes from Congress. When the Medicare Part D Prescription Drug Plan was passed […]
Conversational Marketing Summit – 2011
Attending conferences is the best way I know of to stay on the edge of what is happening in the world. Reading content on the Web and exchanging messages is vital but there is no substitute for attending a few conferences per year where you can talk to people at meals and breaks plus interact […]
Advertising Shift
The Wall Street Journal reported that the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium surpassed only by television. This should not come as a big surprise to any of us as we all know that print advertising has been in a nose down dive. We can see it in the […]