Apple – Another Successful Keynote
As usual, the Apple Keynote to introduce the Apple Watch and two new iPhones, was done with great marketing aplomb. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. Apple has it down pat. Dan Frommer over at Quartz, believes that Apple Keynotes, made […]
Genesys XX
The 20th Annual Genesys Partners Venture Dinner — Genesys XX– Tuesday night at the Union League Club in New York included nearly 100 invited venture capitalists, investors, journalists, entrepreneurs, and industry executives. As always, Jim Kollegger — CEO of Genesys Partners and one of the pioneers of the information industry — was an elegant master […]
Apple Events
As usual, the Apple Keynote to introduce the new iPad Air, Mini, Mac Pro, and free software was done with great marketing aplomb. Tell them what you are going to tell them, tell them, and then tell them what you told them works every time. Also as usual, the financial analysts are missing the point. […]
Apple iPhones Five
As usual, the Apple management team did a great job in presenting their new products at yesterday’s keynote. As happened after the launch of the iPhone 4S two years ago, CNBC and others gave the company a lukewarm reaction saying there were no breakthroughs, but rather minor tweaks to what existed. Consistent with my view […]
Tell Them, Tell Them, Told Them
The Apple Worldwide Developer Conference (WWDC) is an annual event that Apple conducts for the thousands of developers who create applications for Apple’s products. When the conference is announced as open for enrollment, the available seats are sold out in about an hour because developers are thirsty to learn about the new application programming interfaces […]
